When you start a business to make money you will almost always have to spend money. Blogging is no different (except the start-up costs are a lot lower). You can make it quite a while without spending a dime, but eventually it will be beneficial to put money back into your business. One of the areas where your money is well spent is in ads.
Putting money in ads might be a big jump for a lot of blogs, but it does pay off! People who click on your ad in order to find your page are more likely to click ads on your own page. This means that when you put money into ads you attract traffic that will earn you more money on ads. It is also more targeted traffic than most of the free sites so you are able to convert readers more easily. There are a few strategies that you can employ when deciding where to spend your advertising dollars:
- Smaller blogs. Conversion varies quite a bit so you have to find the ones that work for you. Most blog ads are time based. Get the traffic stats along with the ad rate quote. If they have a purchase now button on their site and it is under $5 then I wouldn’t worry about stats. You can also use a program like Project Wonderful to find lots of smaller sized blogs to advertise on. I kind of see this type of advertising as keeping my blogging karma going. Just like purchasing goods from work at home people, I like to purchase advertising from smaller blogs to spread the wealth so to speak. Plus, the traffic I get from the smaller blogs (although it is very little) tends to convert to very loyal and active readers.
- Larger blogs in your own niche. This can get very expensive, but it can deliver lots of highly targeted traffic. Rate quotes for some of the large blogs I has been as high as a few hundred dollars per month, but that amount would be well spent if it is done with a good campaign.
- Traffic builders. The two big traffic builder advertisers that I would recommend were both already discussed in this series. Adgitize is $14 a month (which you can earn back by participating in their network) and delivers about 2100 visits for me each month. Stumble can bring traffic for free or you can purchase it. At $0.05 a visit it is relatively cheap ($20 for 400 views). If you target it right you will get lots of free traffic as well since people may give it a thumbs up and that will send more free traffic. It is also targeted. However, the nature of stumble is lots of traffic from people who generally do not convert into subscribers/loyal readers and stay on the page for 5-10 seconds. You will get the traffic, but you will not get the conversions you are looking for.
- AdWords. AdWords is simple to use and simple to target. You can set your budget and the amount you are willing to pay per click. Wait to sign up until you can find (or are sent) a $100 credit code. They send them out to new advertisers quite a bit (you will only get one). You can try the system with the free credit and see how it works for you.
TASK: Start a paid ad on your blog! You can use any of the systems I mentioned or try a different one. Remember to search for the free $100 credit if you use Adsense.
Today you can gain an extra entry into the giveaway by letting me know what your favorite part of this series is so far! By the way, the series will end on Monday instead of Friday now. I couldn’t log in due to server issues on Sunday so we are off by one day.
Tomorrow we will discuss digging into your statistics.