Making money with your blog almost always starts with CPC ads since you can make money with them even if you have a small blog. And, as far as CPC ads go, Google AdSense is a big player.
CPC stands for “cost per click”. This means that you can show thousands of ads, but if nobody clicks on them then you will never make a cent. This is important because you not only want people to see your ads; you also need them to click on your ads. You will want to place the ads where people look (above the fold of the page and in between posts are common ad locations). The fold of your page is the content that people see without having to scroll down.
Optimization of AdSense ads is discussed constantly on forums. The simplest answer is that you need to find what works for your site. Some sites have ads that work better if the colors match and some work better if the colors are contrasting. Play around with it and see if your click through rate (CTR) increases or decreases. You can also move your ads to see what happens to your CTR. If an ad is not performing well then move it or take it down. There is no reason to have ads on your site that are not making you money!
You will not get an AdSense check until you reach $100. If your site is small then this will take months and some people never make it. Once you start getting more traffic more people will click on your ads. My own experience was that it took about 8 months to make my first check and I only missed a couple of months after that so don’t give up hope. You just have to be patient. Work to increase your traffic and the AdSense revenue will come!
I read a post about AdSense earnings early in my blogging career that said on average bloggers report about $10 in earnings per 100 RSS subscribers (I do not remember where or I would post it – if somebody knows then I would love to have the link). RSS subscribers do not contribute much to your AdSense income, but the correlation was with the traffic to the site (which can be estimated by the subscription rate). Your own earnings might be higher or lower depending on the niche you blog in, but it does give you a good comparison point. It also drives home the fact that your AdSense earnings will naturally increase as you increase your traffic.
TASK – Set up an AdSense account and put a block of ads on your blog.
Tomorrow we will discuss making money with Adgitize.