Creating a Blog Feed and Newsletter

Every blog needs a feed and a newsletter. If you do not have a feed then readers will not have a way to subscribe to your site. If you do not know what a feed is then take a look at my post explaining RSS, Twitter, and Facebook.

Creating a feed is simple because feedburner will do it for you. All you have to do type in your blog address and it will turn it into a feed. To encourage readers to subscribe you can use an RSS icon that links to your feed. You can find over 800 free RSS icons at Naldz Graphics. You can also create free icons at feedburner.

Put your icon in a prominent location. You can also show how many people have already subscribed to help encourage readers to give you a shot.

A newsletter is a great addition to your blog. You can give your readers the option of receiving their feed through their email using feedburner, but it might be worth it for you to set up an actual newsletter. Newsletters help engage readers and allow you to showcase specific posts and sales. I really encourage this if you are selling your own product, but newsletters also have their place in non-sales blogs. I did not have a regular newsletter set up from the beginning and it is one of my regrets. I will definitely have it in place for my next blog. You can develop a relationship with your readers that you cannot get by simply posting and sending your RSS via email.

As far as good newsletter services go, AWeber is top notch. You will need a service that is not considered spam by email servers, and AWeber fits that bill. You can publish a sign up form right on your website, create auto responders, create templates, and create unlimited campaigns. Their customer service is excellent. The service does cost, but you can try it for one month for $1 to see if it is for you.


TASK: Set up an RSS feed and put a link to it on your homepage. If you want a newsletter then get it started from the beginning so you engage readers from the very start.

Tomorrow we will discuss important static pages that you should always have.

Make sure you sign up for the series giveaways and today RSS subscribers can have an extra entry into the giveaways simply by leaving a comment saying you subscribed!

{ 6 comments… read them below or add one }

1 Anne May 19, 2010 at 1:42 pm

I subscribe -email (asbender20[at]yahoo[dot]com) & feed reader.

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2 Cristina May 19, 2010 at 3:19 pm

I subscribed in google reader.

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3 Alexia May 19, 2010 at 5:38 pm

Just to let you know I misread your comment on my blog about the 5 Question Friday; so sorry, what can I say- I had a looooong weekend. I re-read it and felt kinda dumb. Anyway, I love your blog, so much helpful content! I have to make sure to stop by and read this stuff, often.

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4 LittlePeopleWealth May 20, 2010 at 5:27 am

Thanks everybody! That's okay Alexia – no big deal at all.

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5 Deana May 20, 2010 at 8:30 pm

I did have a question about this. I've seen on your sites as well as so many others how you all have these cute feed chicklets for your twitter, rss, and sooo many others. Where can you find matching ones? Also I went to nadlz yesterday and found great ones to use but how do I link them to my feedburner. I'm sorry if these questions are so simplistic, I just have no idea:) Thanks
deanabarnhart@gmail.com

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6 LittlePeopleWealth May 21, 2010 at 6:25 am

Great question 🙂 I'll email you when I get the chance, but here is a quick answer.

Download the graphics you want to your computer then put them on a photobucket/flickr/etc account.

Add it to your blog like you would any other photo then highlight it (like you would text) and click the link icon. Use your feed URL as the target link.

It is the same code that you use in your site button.

The URL of your feed address can be found when you log in your feedburner account. Click on "edit feed details" and you should see a feed address that looks something like this:

http://feeds.feedburner.com/SITE NAME/LETTERS

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