Yesterday we discussed if you can make money blogging and the answer is yes! Today we will talk about choosing your topic, do not underestimate this step! Your blog topic is something that you will be stuck with for years. Blogs can and will evolve, but generally they cannot change their topic completely. Little People Wealth has always been about finances, but in the beginning I posted more about paying down debt and money management than I did about coupons. Of course, I have always believed that a penny saved is worth more than a penny earned so it was only natural to start focusing on saving money as I noticed my readers enjoyed those types of posts more.
The first thing you need to consider with choosing your topic is making sure it is something that you are both interested in and know a lot about. If it is something you are passionate about then it will shine through in your posts. If it is something you do not particularly like then you will probably get bored with it before your readers do. Try to think of things that you would like to read about and start from there. Make a list of 5-10 possible topics.
The next thing you may want to consider is the marketability. Just because you like a topic does not necessarily mean there are thousands of people ready to flock to your blog. Make sure it is something that other people want to read!
Finally, consider the type of blog you want. If you want to make lots of affiliate income then choose a topic that lends to people purchasing high priced items (do you have lots of camera and/or computer knowledge to share?). If you want to do reviews then choose a topic that caters to a specific group of people (so your review pitch can include your demographics). If you want to sell ads then you will want to focus on page rank.
TASK: Look back at the list of topics that you wrote down earlier. Is there one or two topics that would be easier to market and turn into the type of blog you want? Go for it! If you already have a blog then use this time to make sure you are focused on one main topic.
Tomorrow we will discuss the importance of your domain name.
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