Thrifty Tips Thursday! Store Brand Formula

I breastfed my son so I never had to deal with the cost of formula. For those of you who do, you know how expensive it can be! I recently got an email from Peter telling me about his thrifty formula tip.

My wife and I have been cutting back wherever and whenever we can. After much thought, we decided to make the switch from national brand to store brand infant formula. My wife (and my pediatrician) had to convince me that I could do this and still provide my daughter all the nutrition she needs. What I learned was that in fact, all formulas in the US are regulated and must have the same nutritional content and ingredients.

He said he saves $58 a month (almost $700 a year) by using the Kroger brand formula. Great job!

You can save a lot of money by using the store brand (not just on formula). Try it out!

{ 6 comments… read them below or add one }

1 Rachel April 23, 2009 at 7:03 pm

I also mostly breastfed, but had to supplement at times. I discovered that store-brand ORGANIC formula goes on sale or clearance more often than regular formula. I would stock up on organic whenever possible, and it was still much cheaper than the name brand!


2 cornhusker April 23, 2009 at 8:30 pm

This is true! We used the Walmart brand and some of the vitamins were a higher percentage than the name brand. You can also call the maker of the Walmart brand once a month for a coupon they will mail you. I think it was $3 off.


3 LittlePeopleWealth April 23, 2009 at 11:05 pm

Wow 🙂 I have noticed that organic stuff can go on sale more often at “regular” stores because it isn’t picked up as fast!


4 Lissa April 24, 2009 at 9:48 pm

Another FYI for Peter…for the last 4 weeks straight I have seen $2/1 Kroger Comforts coupons up under the lids of the bigger cans of formula! The next time you are in the store you might be able to snag some! I don’t know if this is a regional coupon or not but since it is in the Kroger “Comforts” brand formula I would think that it would be nationally!

Tip: These coupons can also be used on ANY Comforts product…which can yield free wipes, q-tips, and much more!

Hope this helps!


5 Store Brand Mommy April 28, 2009 at 2:00 pm

Store brand baby formula is a great thrifty tip. Walmart has a formula savings calculator at that will show you that you can save close to $700 by switching from Enfamil or Similac to the store Brand Parent’s Choice Formula. The same rules apply to other leading store brand formulas at Target, Kroger, Walgreens, and Publix. Check it out!


6 NutraCeutic May 28, 2009 at 6:31 pm

Good for you Peter: it’s about time American parents recognize the overall quality of store brands. More specifically, store brand infant formula like Kroger Comforts and Walmart’s Parent’s Choice Infant Formula help families save big bucks without compromising the same scientific focus that expensive brands such as Enfamil and Similac offer. has a savings calculator that can put this money saving tip into perspective for all the little people out there. In addition, CVS now has a store brand formula, and this is nationally available!


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